2014 Car Deals, Incentives and Rebates

by: Carbroker X

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  • by 2013-04-02

    New Car Rebates & Auto Incentives Cash back new car rebates, auto incentives, even zero percent financing on cars and trucks are frequently offered by automobile manufacturers as a means to lure us to their showrooms. And let's face facts, it works. None of us want to pay full sticker price, but how do you know if you are getting the most for your automobile incentives and rebates? The best new car incentives for May 2013 maybe completely different the next month. Let LotPro.com help you with all of this, we list all the national new car incentives published by the auto makers month to month.

  • by 2013-05-01

    You know the feeling: You've got your eye on something you want or need, but it's just a little too expensive. Then, boom -- it goes on sale, and you pounce. You were able to get exactly what you wanted (at a discount), and the salesperson scored a sale, too. Everyone wins. While retailers like the grocery or department store may offer sales or coupons, automakers and dealers tend to discount their merchandise through rebates and incentives. Car rebates and incentives are programs that stimulate sales for car makers by giving savings to consumers. There are three main types of car rebates and incentives offered to consumers: cash rebates, low-interest financing and special leases. Car dealers can also get incentives from the manufacturer to help spur sales. And if you know what incentives are being given to the dealer, you can use that information to negotiate a better deal for yourself. If you know how consumer rebates and incentives work, you can also use that information to find the best deal. For example, since you know now that car makers use incentives to increase sales, it's easy to see that brands with slow sales tend to offer the best incentives to consumers. So, if a car maker is having a good sales month or year (and if you want to save money), you may want to shop a competitor that's in a bit of a sales slump -- chances are they're offering better discounts. One prime example is Toyota. In the winter of 2010, Toyota hit a massive sales slump due to highly publicized recalls of Toyota cars, trucks and SUVs. Sales tanked. To get customers back into its showrooms, Toyota offered lots of incentives, which dropped the price of a new Toyota car or truck. Simply by paying attention to what's going on in the automotive market and the manufacturers offering in incentives, you can probably get your next car at a decent discount. And who wouldn't like that?

  • by 2013-05-06

    Some of you reading the title of this week’s blog are sitting there thinking “That’s a stupid question.” And yet, only a small percentage of the people I deal with every day know what a rebate is and how it really works. So what is a rebate? A rebate is a set amount of money taken off the price of a vehicle at the time of purchase as a way of motivating the consumer to buy a particular model within a certain time frame and under certain conditions. A rebate does not originate with the dealership. A rebate originates with the manufacturer. The dealership receives the money for the rebate from the manufacturer and passes it along to the consumer. The dealership is not allowed to hold the rebate back, or keep any portion of it, by law. So if Toyota is offering a $5000 rebate on Tundras, every Toyota dealership in the United States is required to give you, the consumer, the entire $5000 . . . if you qualify for it, and the conditions for qualification must be clearly stated in their advertising. (NOTE: Remember the “Up to” Rule!) The dealership is not allowed to tell the customer the rebate is only $2500 and keep the rest as profit. They must pass it along to you — or risk losing their franchise, and possibly going to jail. Here are some things most people don’t realize. First, while the rebate does in fact come off the selling price of the vehicle, the dealership is fully reimbursed by the manufacturer for the total amount of the rebate. So the rebate does not involve any kind of financial loss for the dealership. Second, rebates are not always called “rebates.” Sometimes they are called things like “Trade Assistance” or “Incentives.” Third — and this is the critical one – a rebate is not the same as a discount. A discount is a cut in price that comes directly out of the dealer’s pocket and is not reimbursed by the manufacturer. Typically, discounts are far less than rebates, and do represent a loss for the dealership. So . . . time for a Pop Quiz. Suppose you’re buying a Chevy Traverse that stickers for $31,000. There’s a $2000 rebate, $1000 in Trade Assistance, and another $1000 for financing with GM. When the salesman presents you with the numbers, it looks like this: MSRP: $31,000 Rebate: $2000 Trade Assistance $1000 Financing: $1000 Total Selling Price: $27,000 In the scenario above, how much discount have you received? $2000? $3000? $4000? Answer: none. Zero. Nada. Zip. You’re paying full price for your Traverse. Why? Because the dealership is being reimbursed by GM for the rebate, the trade assistance, and the incentive to finance. It may appear that you’re receiving a discount, but as far as the dealership’s books are concerned — which is the only thing that matters to the dealership — you just paid full price. The important thing to remember is rebates do not come off the dealer’s “bottom line.” Only discounts do. Follow-up question. Does this matter? Should it matter to you, the buyer, where the money for a rebate comes from in the end? Answer: no. Absolutely not. Whether the dealer gets reimbursed or not, you’re still getting $4000 off the price. That’s $4000 less than you would get without the rebates and incentives. So does it matter if it comes out of Pocket A or Pocket B? Not really. It’s still a good deal, anyway you look at it. In fact, sometimes a deal can’t be done without big rebates. Let’s say you’re “upside down” in your trade — you owe $4000 more on it than it’s worth. A rebate can be used to “cover up” that negative equity and put you in a better position. This is where a rebate can really save the day — and save you a lot of money. But not all manufacturers have rebates. Some manufacturers, like Volkswagen, seldom offer them. In fact, the only model VW has offered rebates on in the past few years is the Routan. Prior to that, I think you’d have to go back to the 1980s to find rebates on a VW. Volvo, Lexus, and Mercedes are some others. I can’t think of a time any of these companies offered a rebate. The reason they don’t is simple: rebates tend to cheapen the brand and hurt resale value. Think about it. If you’re trying to trade in a two year old Lexus or Mercedes, and the current model has a $2000 rebate, the value of your two year old car just dropped by two grand. Not good if you’re trying to convince people to pay high dollars for your high quality car. Finally, in my opinion, in and of itself, a good rebate should never be the only reason for buying a vehicle — no matter how good the rebate is. You should buy a vehicle because it’s the best vehicle for you. The rebate should always be the icing on the cake, never the cake itself. Good luck and happy shopping! Read more: http://blogs.motortrend.com/car-salesman-confidential-what-is-a-rebate-24717.html#ixzz2SYvFWjDR Follow us: @MotorTrend on Twitter | MotortrendMag on Facebook

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